Tilray’s Sweetwater Brewing Expands California Distribution


Tilray Brands, Inc.‘s (TSX: TLRY) (Nasdaq: TLRY) SweetWater Brewing Company partners with the largest beer distributor in the United States to sell craft beers in California.

On Wednesday, the Atlanta-based craft brewery said it is continuing its westward expansion through a distribution deal with Reyes Beer Division, which puts Sweetwater’s craft beers in restaurants, bars, grocery chains and liquor stores across the Golden State.

“Born and raised on the West Coast, twenty-five years ago, I had the fantastic opportunity to bring a piece of home to the East Coast through a host of West Coast-style beers from SweetWater over the years,” Sweetwater co-founder and CEO Freddy Bensch said.

The executive says he is “beyond thrilled” to return to his home turf in California.

As SweetWater celebrates its 25th anniversary this month, Reyes West Division President Tom Reyes said the distributor is excited to work with the brewing company on its new venture.

The craft brewing company has expanded its presence west, and California has become the largest state in the company’s portfolio so far.

In late December, Sweetwater purchased the San Diego beer brands Alpine Beer Company and Green Flash Brewing Company.

Read more: Tilray’s SweetWater Brewing buys two craft beer companies

Read more: Tilray acquires US distillery pending federal legalization

Aphria acquired SweetWater in 2020, before Tilray and Aphria merged the following year.

Pending federal legalization in the United States, Tilray recently purchased a whiskey distillery in Colorado. The cannabis company said in December that Breckenridge Distillery provides more infrastructure and supports Tilray’s goal of launching “THC-adjacent products” if cannabis laws change.

On Wednesday, Tilray shares rose 11% to $8.77 on the Toronto Stock Exchange and 10% to US$6.88 on the Nasdaq.

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