It’s been a long time coming, but SIAL Paris 2022, taking place October 15-19 at Paris Nord Villepinte, will be worth the wait.
This year’s event, which comes four years after SIAL Paris was last held due to the COVID-19 pandemic, is themed #ownthechange, which will highlight how the food industry continues to evolve. despite market challenges. .
Changing consumer habits, the search for more sustainable ways of working, inflation, healthier lives, geopolitical challenges, transformative agriculture, food security and disruptive start-ups are all factors influencing currently the global food industry. SIAL Paris 2022 will seek to reduce noise and empower the sector to innovate, explore new ways of doing business and sustain operations.
Since the last edition of SIAL Paris, the organizers of the Comexposium Group have actively developed the SIAL network abroad. This year saw the first animation of SIAL America, in Las Vegas, which took place in March; the development of a new B2B event for the gastronomy industry, Gourmet Discovery, held in Hamburg; and the setting up of new lounges in India (SIAL Mumbai) and China (SIAL Shenzhen).
About SIAL Paris 2022
Since its creation nearly 60 years ago, SIAL Paris has long established itself as the meeting point for the international food industry.
Some 7,000 exhibitors are expected this year (nearly 90% of whom are from abroad), over 250,000 m² of exhibition space, in these key sectors: Fruits & Vegetables, Seafood, Dairy, Frozen Foods, Ready Meals & Snacks, Meats , Organic & Well-being, Drinks and Grocery & Bakery. Around 200 countries will be represented at SIAL 2022, highlighting its importance on the global food scene.
In addition, around 300,000 professionals from the sector are expected over the five days, including around 75% of foreign players who, between them, should generate nearly 2.5 billion euros in commercial transactions.
On site at SIAL Paris 2022, visitors will be able to take advantage of several thematic tours of the show which will feature innovative companies. These will include the following themes: Taste France; Sustainable development; halal ; Kosher; Organic & Well-being/Alternative food; ready-to-eat/take-out food; Intermediate food products; Private Label/Private Labels.
Elsewhere, the SIAL Future Lab promises a futuristic and immersive experience, exploring the food trends looming for 2030, not to mention the new SIAL Start-Up space, located in Hall 6. a range of emerging French and foreigners under the age of five. Expect many disruptive innovations!
This year’s edition of SIAL Paris will be based on a new digital application, CXMP, which integrates an optimized version of the show’s digital catalogs, as well as additional services, such as a B2B marketplace, a direct networking and the opportunity for exhibitors to support their presence in the event with photos, videos or additional reference points.
A digital exhibitor space also offers the possibility of creating a virtual “showcase” of products and services, accessible 24 hours a day, 7 days a week, and also including workshop and webinar functions.
Now located at the heart of SIAL Paris, SIAL Innovation is an international observatory of food innovation presented alongside the strategy consulting firm ProtéinesXTC. It will feature approximately 800 innovative products from a selection of over 2,800 submissions and will feature revealing flavor combinations, new twists on familiar favorites and a variety of regional specialties.
The centerpiece of SIAL Innovation will be the Grand Prix SIAL Innovation awards ceremony, which will announce 15 winners per category, including the “Own the Change” prize, a start-up prize and, new this year, a public prize. . The winners of the SIAL Innovation Grand Prix will take place on Saturday October 15 at 4:30 p.m., on Stage 1 of the SIAL Talks space.
The SIAL Talks space will feature a variety of interviews, debates, panel discussions, talks and more, analyzing current and future food challenges in line with the #ownthechange theme.
Some of the trending topics that will be discussed include how food manufacturers and brands are adapting to climate issues; issues related to traceability; new distribution formats and food processing techniques; and the consequences of the current inflationary environment on the commodity market.
Delegates to this year’s event will also be able to attend nearly 70 hours of keynote speeches and panel discussions throughout the duration of the show.
As part of the SIAL Talks series, SIAL Invest, which takes place on Monday October 17, will connect a selection of start-ups with investors and venture capitalists. About 20 start-ups will have the opportunity to pitch to investors at this special networking event, which will seek to discover the game changers of the future.
The 2022 edition of SIAL Paris will also see the return of the SIAL Insights program, which will offer visitors direct access to an in-depth analysis of major consumer trends around the world. The analysis is based on several sources: the Food 360 study, conducted every two years by Kantar, the global panorama of innovation presented by ProtéinesXTC, and a series of restaurant consumption studies conducted by the NPD Group.
In line with the #ownthechange theme, this analysis will allow visitors to investigate the food challenges facing 11 countries and regions, including France, China, Germany, the Middle East, the United States, the Russia, Southeast Asia, Spain, UK, India and Italy.
At the heart of the #ownthechange message at SIAL Paris is a call for businesses to take up the challenge of changing today to build a better world for tomorrow.
The food industry has a key role to play in this area and SIAL Paris will seek to bring the community together to explore ways to develop the foods of tomorrow. Each player in the sector, through their actions and innovations, holds the future of the food industry in their hands.
Additionally, #ownthechange calls for a reassessment of existing production and supply chain models, which may not be compatible with changing market conditions (around areas such as digitalization, consumer expectations and ecological and environmental transition).
This call aims to guide agri-food professionals towards a positive collective movement, by giving themselves the tools necessary to create the food of tomorrow while meeting the expectations of the whole world.
For more information, visit www.sialparis.com
© 2022 European supermarket magazine – your source for the latest A-Brands news. Article by Stephen Wynne-Jones. Click on subscribe register for ESM: European Supermarket Magazine.