“Path to the Cure”: Belushi’s Farm, a Local Cannabis Company Join Forces – Leader Publications

0

CASSOPOLIS — A local cannabis company has teamed up with a household name to help bring credibility — and a medicine-focused approach — to Michigan’s cannabis industry.

Actor and cannabis cultivator Jim Belushi visited Sunset Coast Provisions in Cassopolis on Tuesday for a meeting to promote a partnership between his cannabis company, Belushi’s Farm, and Highway Horticulture, owner of Sunset Coast.

In April, Oregon-based Belushi’s Farm announced it would enter the Michigan cannabis market through an exclusive cultivation and distribution agreement with vertically integrated Highway Horticulture. Through Highway Horticulture, Belushi’s Farm will sell Blues Brothers-branded joints and vape cartridges at Sunset Coast and throughout Highway Horticulture’s distribution network.

“By providing superior experiences to the public, the Blues Brothers have set an undisputed level and standard of high quality,” Belushi’s Farm said, on its website. “We will live up to the ten-star, quadruple-A reputation for professionalism and consumer satisfaction that John and Dan [Aykroyd] internationally established over four decades ago.

Belushi first met Highway Horticulture co-founder Nick Sayers while Sayers was working for Green Thumb Industries in Chicago. When Sayers moved to Michigan to start Highway Horticulture in 2020, the two reconnected through a common business associate.

“Nick is one of the smartest cannabis men I’ve ever met,” Belushi said. “We spoke to a lot of different producers. …Nick, to me, was the most honorable with the most common message to my post on my farm, and that’s the path to cannabis healing.

Likewise, Sayers said Belushi was very approachable and the two were connected on more of a business level.

“Jim brings credibility to cannabis,” Sayers said. “It’s not just a celebrity brand here. It is very substantial. He first approaches it as a medicine, that’s how we see it. So we’re trying to expand it safely to new interests, not just trying to get everyone high.

Belushi congratulated Sayers, as well as Sara Crouse, Roadside Horticulture Marketing Manager.

“Nick is a great operator and Sara is a fantastic person to work with here,” Belushi said. “They have one of the cleanest grow facilities I’ve seen in America. Cleanliness is very important for confidence in cannabis use.

Being from Chicago, Belushi also said he resonated with the working man of the Midwest.

“Michigan, you know, is my neighbor,” he said. “It’s the Midwest, it’s hard working people. I grew up as a hardworking guy with my dad and his restaurant in Chicago. I have an affiliation with the Midwest Worker, because that’s who I am.

It was Belushi’s second time to Cassopolis, and he said he was charmed by the lakeside community.

“It’s a pretty town, isn’t it,” Belushi said. “I love this little Broadway Café. We’ll go there for lunch right away. It is a mild region. We will be back in August.

Belushi and Dan Aykroyd will perform a Blues Brothers concert at Riverfront Park in Niles as part of the Blues’d and Infused Cannabis music festival on August 20.

“We’re going to have fun,” Belushi said. “We’re going to rock all of southern Michigan.”

Share.

Comments are closed.