Our New York Life ad product highlights caring relationships between company agents and customers


NEW YORK–(BUSINESS WIRE)–New York Life, the largest American company1 mutual life, debuted today Our product, the latest ad creative from the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build a better future and protect their loved ones. The first creative of the campaign, Agape, launched in January 2020 in coordination with the professional football championship match.

Our product highlights the essence of what New York Life offers: agents who nurture caring relationships with clients and counsel them throughout their lives. The creation portrays the longstanding traditions of New York Life’s diverse and industry leaders2 officers meet with families and are there when they need it most.

“This latest creation emphasizes our agents’ strong presence in the lives of their clients throughout all that life brings,” said Kari Axberg, co-chief marketing officer at New York Life. “The Love Takes Action campaign is rooted in New York Life’s core values ​​of integrity and humanity, and the company’s purpose: to be there when our customers need us. By highlighting the caring role of our agents in supporting Americans as they act out their love, we believe the campaign continues to carry the message of love through action in a meaningful and memorable way.

Our product will be seen regularly at Atlantic Coast Conference (ACC) and Pac-12 college basketball games, among other national broadcasts. The campaign features the hashtag #lovetakesaction.

Anomaly led the creation and production of the spot, which was directed by Spencer Creigh of Superprime.

Click here to view Our product.


New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest1 mutual life insurance company in the United States and one of the largest life insurers in the world. Based in New York, the New York Life family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life has the highest financial strength ratings currently assigned to any U.S. life insurer by the four major credit rating agencies3.


1Based on revenue as reported by “Fortune 500 ranked in industries, insurance: life, health (mutual)”, Fortune magazine, 02/06/2021. For the methodology, please see http://fortune.com/fortune500/.

2New York Life is the leading U.S. member of the Million Dollar Round Table (MDRT), the Premier Association of Financial Professionals® recognized globally as the gold standard for life insurance sales performance in the insurance industry. insurance and financial services.

3Individual comments from independent rating agencies as of 09/30/2021: AM Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).


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