Our New York Life Ad Product Highlights Caring Relationships Between Company Agents and Clients | News


NEW YORK–(BUSINESS WIRE)–February 14, 2022–

New York Life, the largest life insurance mutual in the United States, made its debut today Our product, the latest ad creative from the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build a better future and protect their loved ones. The first creative of the campaign, Agape, launched in January 2020 in coordination with the professional football league match.

Our product highlights the essence of what New York Life offers: agents who nurture caring relationships with clients and counsel them throughout their lives. The creation depicts the longstanding traditions of New York Life’s 2 diverse and industry-leading agents meeting with families and being there when they need it most.

“This latest creation emphasizes our agents’ strong presence in the lives of their clients throughout all that life brings,” said Kari Axberg, co-chief marketing officer at New York Life. “The ‘Love Takes Action’ campaign is rooted in New York Life’s core values ​​of integrity and humanity, and the company’s purpose: to be there when our customers need us. By highlighting the caring role of our agents in supporting Americans as they act out their love, we believe the campaign continues to carry the message of love through action in a meaningful and memorable way.

Our product will be seen regularly at Atlantic Coast Conference (ACC) and Pac-12 college basketball games, among other national broadcasts. The campaign features the hashtag #lovetakesaction.

Anomaly led the creation and production of the spot, which was directed by Spencer Creigh of Superprime.

Click here to view Our product.


New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Based in New York, the New York Life family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life has the highest financial strength ratings currently assigned to any U.S. life insurer among the top four credit rating agencies.


1 Based on revenue as reported by “Fortune 500 ranking within Industries, Insurance: Life, Health (Mutual)”, Fortune magazine, 6/2/2021. For the methodology, please see http://fortune.com/fortune500/.

2 New York Life leads the United States in the Million Dollar Round Table (MDRT), the Premier Association of Financial Professionals® recognized globally as the gold standard for life insurance sales performance in the insurance and financial services sector.

3 Individual comments from independent rating agencies as of 09/30/2021: AM Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220214005534/en/

CONTACT: Kevin Maher

New York Life (732) 859-4530




SOURCE: New York Life Insurance Company

Copyright BusinessWire 2022.

PUBLICATION: 02/14/2022 09:31 / DISK: 02/14/2022 09:32


Copyright BusinessWire 2022.


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