According to the latest report of the IMARC group, entitled “Global Online Advertising Market Report and Forecast 2021-2026”, the market reached a worth 360 billion US dollars in 2020. The global online advertising market share is expected to grow at a CAGR of 20.5% during the period 2021-2026. Online advertising is a type of marketing and advertising technique that uses the Internet to promote products and services. This mode of advertising delivers promotional marketing messages by collecting data and targeting potential customers. Several tools and techniques are used to promote these services, such as sales CRM, email, marketing automation, web analytics, etc. Compared to other media like newspapers, magazines and TV, online advertising is more cost effective with better mass impact. As a result, it is widely used in different industries including retail, healthcare, education, automotive, banking, consumer packaged goods (CPG), media and entertainment, etc.
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Like the new coronavirus (COVID-19[female[feminine) the crisis is taking over the world, we are constantly monitoring the changes in the markets, as well as the purchasing behavior of consumers around the world and our estimates on the latest market trends and forecasts are made after taking into account the impact of this pandemic.
Market trends:
While online advertising helps companies to promote their products or services to a diverse consumer base regardless of geographical boundaries, it is experiencing high demand worldwide. Additionally, the growing internet penetration, along with the growing adoption of mobile devices, is also giving a boost to the global online advertising market. Additionally, the growing importance of big data and online customer analytics has made it possible for online advertisements to target the desired audience. Also, with the growing popularity of social media platforms, several brands are investing heavily in innovative and interactive social media advertisements which is further expected to propel the market growth in the coming years.
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Competitive landscape with key players:
The report has also analyzed the competitive landscape of the market with some of the key players.
- Amazon
- yahoo
- AOL
- Baidu
- Microsoft
Global Online Advertising Market Segmentation:
Our report has categorized the market based on region and segments.
Breakdown by segments:
- To look for
- Display
- Classified
- Video
- Others (lead generation, rich media, etc.)
Regional outlook:
- North America (USA, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
Main highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market drivers and success factors
- SWOT analysis
- Value chain
- Complete mapping of the competitive landscape
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