New Delhi [India], July 21 (ANI/GPRC): NewsReach, a women-led media technology start-up to promote India’s hyper-local vernacular publishers, today announced the selection of 30 local publications out of a total of more than 250 applications for the first cohort of its local news community program. This is a region-specific program specifically designed to promote hyper-local content and help them increase their geographic reach. The publication cohort will receive the necessary support (technical, commercial and financial) and expert interventions to scale their publication. First cohort publications are selected from more than 250 submissions from 33 districts of Gujarat, the majority of which were from Tier 2 and Tier 3 cities in Gujarat. The publication must have a significant online presence and must cater to the local audience by generating original content among other requirements to qualify to be a finalist in Cohort 1. The first cohort starts in July 2022, which is a specially designed 10 days of a program based on the needs of each publication.
Many publications are struggling to find ways to support themselves. With targeted financial assistance and support, publications will be able to build a path to achieving viable, long-term publication. Recognizing the need to consistently publish original content and at the same time focus on growing their audience with limited resources and funds during the current crisis, NewsReach came up with the program to give the hyper-local publication the support essential to grow and drive sustainability in their respective businesses. The program is launched with the support of OHO Gujarati, a premium Gujarati content delivery platform and Supercity Lifestyle. NewsReach has structured an online program for publication with the help of various industry experts. Industry experts will share their experience on how to deal with the challenges they face in a timely manner. One of the best specialists in the industry Hiren Shah (Founder and President of Vertoz), Nishith Rajyaguru (Senior Producer at TV9 Gujarati), Amit Mishra (Founder of Tryootect), a well-known youtube influencer and Pragnendrasinh Rahevar (Head of growth at VTV Gujarati) will join us. The program will not only help the publication with well-informed and cultured sessions, but will also give it financial support as well as exclusive ad and content credits to access any of its content marketplaces.
Pre-selected publications will have access to the content market. The content marketplace will help them license original content in various categories and languages to grow their audience. Publications will also have the opportunity to engage in paid advertising activities through NewsReach’s partnerships with various advertisers. Soniya Kundnani, co-founder and COO of NewsReach, said, “The first cohort of the Local News Community Program is just the beginning of creating a sustainable news ecosystem and promoting hyperlocal publishers. The idea behind this initiative is to educate publications about diverse We are excited and excited to explore diverse hyper-local publications through this program, not only to help publications financially, but also to help them accelerate their sustainable growth.
First cohort publications are Connect Gujarat, Khabar Chee, Western Times News, Kutch Khabar, Gujarat Exclusive, Rajkot Mirror News, VTV News, LokSatta News, Banaskantha Update, Morbi Update, Satya Day, AasPass Daily, Trishul News, TapiMitra, Gujarat Message, Ahmedabad Express, City Watch News, In This Hour, Samacharwala, Patidar News Gujarat, SwarajSamay, Saurashtra Kranti, Karnavati 24 News, Morbi News, Asmita News, Gujarat Herald, Panchat TV, Mera Gujarat, Vatsalya News and EL News. This story is provided by GPRC. ANI will not be responsible for the content of this article. (ANI/GPRC)
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