Netflix Hires Snapchat Executives Jeremi Gorman and Peter Naylor to Lead Advertising – The Hollywood Reporter

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Netflix has found the executives who will lead its advertising business.

The streaming giant has poached two Snapchat execs: Snap chief commercial officer Jeremi Gorman and vice president of sales Peter Naylor to run its new ad venture, a spokesperson confirmed to The Hollywood Reporter.

Gorman will serve as president of global advertising for Netflix, with Naylor serving as vice president of advertising sales. They both start on Netflix next month.

By hiring Gorman and Naylor, Netflix got two bonafide tech and entertainment executives. Gorman, who has been Snap’s CBO since 2018, previously worked as a senior advertising sales executive at Amazon, and before that at Yahoo.

Naylor, meanwhile, has been with Snap for just over 2 years, and before that he was head of ad sales for Hulu. He also worked as a senior digital ad sales executive at NBCUniversal.

The two will be familiar faces for many of the brand advertisers that Netflix hopes to secure for its new, cheaper, ad-supported tier.

Netflix announced plans to enter the ad-supported video space in April, with CEO Reed Hastings citing “consumer choice” as a big reason for the strategic shift. “Allowing consumers who want a lower price and who are ad-tolerant to get what they want makes a lot of sense,” Hastings said at the time, adding that it seemed to work for Hulu, among others. services. .

Now the exec who helped Hulu grow its ad business is helping Netflix build its own platform.

Then last month, Netflix announced that Microsoft would be its global advertising partner, handling technology and sales for Netflix’s offering. Sources close to the deal said Microsoft’s advertising technology stack through Xandr, along with its willingness and ability to iterate, and its commitment to privacy, helped the tech giant close the deal. .

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