Local news publications work together to better serve readers – Morinville News – Morinville Online


This week, Morinville Online / MorinvilleNews.com and Morinville Free Press will partner to share curated content to better serve the region.

The Morinville Free Press publishes a weekly print newspaper sent to Morinville, Bon Accord, Legal, Gibbons and Sturgeon County. Morinville Online / MorinvilleNews.com operates a daily online news site and popular social media page focused primarily on Morinville and its immediate area.

This week, Morinville Online / MorinvilleNews.com will begin sharing selected content with the Free Press.

“Collaborating with Stephen Dafoe of Morinville Online will benefit both of us,” says Valerie Winger, owner and publisher of Morinville Free Press. “Stephen’s industry knowledge and experience will be a great asset to Morinville Free Press. It will be a privilege to work with Stephen.

Dafoe also sees the collaboration as beneficial to both publications at a time when advertising revenue and journalist resources are stretched thin.

“While Valerie’s post and mine have a crossover in terms of viewership, we also serve two different audiences,” Dafoe said. “By sharing content with Free Press, we can get our stories about local businesses, groups and people out to a wider audience while generating additional revenue to produce more content and tell more local stories.”

The partnership between the two news publications is strictly for content sharing. Morinville Free Press and Morinville Online / MorinvilleNews.com will operate as separate businesses as in the past.

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