INVISION Magazine Wins Awards for Overall Quality and Feature Writing


We love to showcase the achievements of eye care professionals in the pages of INVISION magazine and here online.

In fact, we wouldn’t be here if it wasn’t for you!

However, about once a year we turn the attention to ourselves. We can’t help it. We are too excited not to share the good news.

INVISION won two awards at the 2022 TABPI Awards. Our February 2021 issue of the magazine placed fourth in the competition’s first category – Best Single Issue. INVISION Managing Editor Dee Carroll also earned an honorable mention in the feature story category for her cover story titled “Could you be an assassin?in our March 2021 issue.

Sister publication VMSDwhich covers store designs and retail industry trends, won the competition’s biggest prize: a first place in the Best Single Issue category for its April 2021 issue.

In total, our parent company, Media SmartWork, carried in 10 honors. Including first place from VMSD and fourth place from INVISION, a record-breaking total of five SmartWork Media publications placed in the Top 25 Best Single Issue – with Signs of the Times coming in at sixth place (September 2021 issue), INSTORE 11th (June 2021) and PETS+ 22nd (July-August 2021).


“It is extremely gratifying that so many of our publications rank among the elite in this highly competitive category,” said Matthijs Braakman, publisher and CEO of SmartWork Media. “It’s a powerful statement of how hard we work to create high-impact, consumer-quality print products for all of our audiences.”

The TABPI judges praised VMSD’s winning April 2021 issue saying, “The entire issue is clean and easy to navigate. The magazine is consistent without being repetitive. The cover and [table of contents] are also exquisite.

VMSD (Visual Merchandising + Store Design) was founded in 1897 by American literary icon L. Frank Baum – author of the all-time classic novel The Wonderful Wizard of Oz – and has become part of the business-to-business vertical media line from SmartWork Media. produced in October 2020.

Other SmartWork Media award winners include INSTORE’s Eileen McClelland, who took home the bronze award for best how-to article for her March 2021 feature, “Build the perfect website”; and design editor Victor Cantal, who won bronze in the Feature Design category for his work on “Future Proof/Dozen Designersin VMSD (April 2021).

Additionally, McClelland received an honorable mention in the COVID-19 Coverage category for her article “Lessons learned” in the October 2021 issue by INSTORE. Signs of the Times staff also earned an honorable mention in the feature article category for “40 awesome things about being a signage pro” in their July 2021 issue.

With 10 awards so far in 2022, SmartWork Media has now won a total of 167 awards for print and digital media, giving the group one of the highest award-per-title ratios in all of B2B publishing.


“Our editorial teams continue to do an incredible job in all the markets we cover,” says David Squires, Group Editorial Director. “Our mission is to create business publications that don’t look like work to read, that readers are actually excited to see arriving in their mailboxes. We appreciate the TABPI judges acknowledging all the hard work our teams put in to make this magic happen.

Based in Cleveland, Trade, Association and Business Publications International (TABPI) is a global organization that brings together B2B writers, editors and designers working for English-language publications around the common goal of promoting ethics and editorial excellence.

Visit TABPI for the full results, along with selected comments from the judges and examples of winning entries:


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