Internet Advertising Market to Hit $1.389 Billion by 2030 – North America to Dominate Growth – Google, Baidu, Microsoft

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Torrance, California, USA – According to the latest study by MarkWide Research, the Internet advertising market is expected to reach $1.389 billion by 2030. This will represent an annual growth rate of 16.9% from 2022 to 2030.

Internet advertising is the use of the Internet to deliver promotional or marketing messages to a specific audience. It is used to increase website visitors and increase brand awareness. This is a great opportunity for businesses to engage with new customers, expand their reach, and diversify their revenue streams. Internet advertising includes banners, pay-per-call ads, and pay-per-click ads. It is also used in search engines, electronic newsletters, and online versions of magazines and newspapers to reach those who use online shopping or the Internet to purchase products or collect data. Internet advertising can help brands reach their target audience. It is also the fastest and most effective promotion method to engage the target audience.

The use of social media in the COVID-19 outbreak has increased dramatically. This has led to a rise in social media platforms that promote movies, TV shows, and other media for a specific audience. This is the reason for the rapid growth of online advertising in the entertainment and media industry. Social media has become an effective way of advertising entertainment and multimedia content through Instagram, Facebook, Twitter and Twitter. This is because social media allows you to engage with your audience and build excitement around content before it goes live on their respective platforms.

This segment of form advertising, also known as search engine advertising, has seen the greatest expansion in the field. It is expected to maintain its lead in the coming year due to the increase in the number of customers buying online and researching products on the Internet. The search engine advertising market is also growing due to growing demands for multinational companies to be easily discovered, accessible, searchable and easily seen online owing to the growing popularity of social media platforms, this segment advertising via social media is expected to grow the most.

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Scope of Internet Advertising Market Research
ATTRIBUTES The description
ESTIMATED YEAR 2022
YEAR OF REFERENCE 2021
FORECAST YEAR 2022 to 2030
HISTORICAL YEAR 2017-2021
BY REGION North America, Latin America, Asia-Pacific, Europe, Middle East and Africa
REPORT COVER Revenue forecasts, company ranking, growth reasons and trends, etc.

Growth factors

The growth of the Internet advertising market is the result of many factors, such as the widespread adoption of smart phones and, the rise of high-speed Internet and the growth of social media platforms, an increase in the number advertising dollars spent on digital media advertising in various sectors and an increase in the use of streaming platforms. This market is also growing due to growing demand from business owners for online advertising as COVID-19 helps them build brand recognition and gain a competitive edge.

However, market growth is hampered by the increasing use of ad blockers which block internet advertising. Advertising automation should provide an opportunity to grow the market profitably. The online advertising market is expected to grow if companies adopt identity-based pay-per-click marketing strategies to increase their marketing effectiveness.

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Geographical segmentation of Internet Advertising Market includes:

  • North America
  • Europe
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • The rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia and New Zealand
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • South Africa
    • North Africa
    • Rest of MEA

Key Players Covered:

  • ALIBABA HOLDINGS LIMITED GROUP
  • GOOGLE LLC
  • BAIDU, INC.
  • MICROSOFT CORPORATION
  • AMAZON WEB SERVICES, INC.
  • INTERNATIONAL TRADE MACHINERY CORPORATION
  • FACEBOOK, INC.
  • TWITTER INC.
  • VERIZON COMMUNICATION INC.
  • HULU LLC.

Segmentation analysis:

  • BY PLATFORM TYPE
    • Mobile
    • desktop and laptop
    • Other
  • By ad format
    • Search Engine Advertising/Search Engine Marketing
    • Advertisment display
    • mobile advertising
    • Advertising on social media
    • Video Advertising
    • Online classifieds
    • Other
  • By pricing model
    • COST PER THREE / COST PER THOUSAND
    • Performance-Based Advertising
    • Hybrid
    • Other
  • By business size
    • Large companies
    • Small and medium enterprises
  • By industry vertical
    • Automotive
    • Health care
    • Media and entertainment
    • BFSI
    • Education
    • Retail and consumer goods
    • Transport & Tourism
    • IT & Telecom
    • Other

North America to Dominate Internet Advertising Market Growth

Due to the increase in the number of advertisers, North America is the dominant market for online advertising. Digital advertising is a growing market and one of the region’s main growth drivers. The 2020 election and the Tokyo Olympics are expected to increase advertising spending in the United States, which will help expand the online advertising market. Magna Global, the strategic media arm of IPG Media Brands, predicted that US ad spend will grow 5.2% to 6.7% by 2022.

Asia-Pacific will witness the highest growth in the coming years owing to the growth of apps, mobiles, and social media which is the major driver for the growth of the online advertisements market in the Asian region. Apps are becoming increasingly important in countries like India, China, and Indonesia due to the widespread use of smartphones, in addition to the growing popularity of games.

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About MarkWide Research:

MarkWide Search has established itself as an innovative and neoteric market research consultancy unrivaled in terms of adaptability and integrated strategies. We are committed to finding the most profitable market opportunities and providing effective data for your business to succeed in the market. MarkWide strives to provide tailored solutions to complex business problems and facilitates a simple decision-making process. MarkWide is a suite of pure wisdom and experience that was developed and established in 2016

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