The latest report published by IMARC Group, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which includes information on the advertising market share Indian. The report also includes competitor and regional analysis, as well as contemporary market advancements.
The Indian advertising market size reached INR 667 billion in 2021. Looking ahead, IMARC Group expects the market to reach INR 1,272 billion by 2027, showing a growth rate (CAGR) of 11 .3% over the period 2022-2027.
Request a free sample PDF of the report: https://www.imarcgroup.com/advertising-industry-india/requestsample
Industry overview and application:
Advertising is a paid, non-personal marketing strategy that allows businesses to create awareness among target audiences about various products or services. It encompasses outdoor, indoor, digital media, print, transit, catalogs, flyers and broadcast as common advertising mediums. They are used to create brand awareness, build strong relationships with consumers, and build brand image by showcasing various creative content. This, in turn, helps companies expand the market, increase sales, support salesmanship, create demand for products, and attract customers. Therefore, advertising is mainly used by industries to facilitate product-oriented psychological inducements and make public service announcements (PSAs).
Market Trends and Drivers:
With the substantial growth of the media and entertainment industry in India, there has been an increasing demand for advertising as a marketing tactic to execute multiple campaigns, introduce new products and enhance brand reputation. Moreover, the rapid digitization has facilitated the extensive use of various digital advertisements, such as banners, pop-ups, and pay-per-click, which is driving the growth of the market. This is further influenced by the growing awareness among businesses of the multiple advantages of digital advertisements over traditional media. Furthermore, the Government of India’s (GoI) continuous campaigning activities and the advent of interactive advertising formats including mobile advertising, display ads and videos to scale businesses are driving the advertising landscape across the country. .
Competitive analysis and segmentation of the Indian advertising market 2022-2027:
Competitive landscape with key players:
The competitive landscape of India Advertising Market has been studied in the report along with the detailed profiles of key players operating in the market.
Some of these key players include:
• JWT India
• Ogilvy & Mather India
• DDB Mudra Group
• FCB-Ulka Advertising Ltd.
• Replay – DY&R
• McCann Erickson India
Key Market Segmentation:
The report has segmented the Indian advertising market on the basis of TV advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.
• TV advertising market
• Print advertising market
• Radio advertising market
• Internet/online advertising market
• Mobile advertising market
• Outdoor advertising market
Ask the analyst for a customization and explore the full report with table of contents and list of figures: https://www.imarcgroup.com/request?type=report&id=546&flag=C
Main highlights of the report:
• Market performance (2016-2021)
• Market Outlook (2022-2027)
• Market trends
• Market drivers and success factors
• Impact of COVID-19
• Value chain analysis
• Complete mapping of the competitive landscape
If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.
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This press release was published on openPR.