HomeServices of America and Havas House extend the personalized magazine to a new market

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Berkshire Hathaway HomeServices California Properties Set to Launch Local Lifestyles Southern California Magazine

MIAMI, September 1, 2022 /PRNewswire/ — HomeServices of America, one of the nation’s largest real estate brokerage services companies, has agreed to expand its exclusive partnership with Havas House, the global custom media, content and publishing division of Republica Havas Group and Havas Creative North America Network. Now, through two of its trusted brands Berkshire Hathaway HomeServices, Lifestyles South Florida, a quarterly publication in the Luxury category and adapted to its specific geographic market, will be joined by Lifestyles Southern California.

“We have long admired the work of our counterparts in South Florida have finished with their publication,” said Marthe Mosier, president, Berkshire Hathaway HomeServices California Properties. “Not only is this publication a successful branding and marketing tool for our agents, but it is a captivating publication reminiscent of all those prestigious luxury magazines that we recognize and admire. Lifestyles Southern California magazine. With the success that Berkshire Hathaway HomeServices EWM Realty has had with their publication in Floridait made sense to partner with Havas House to produce a luxury magazine for Southern Californiaas we proudly represent owners of some of the most luxurious and exclusive homes in this market.”

Launch in December 2022, Lifestyles Southern California is an editorial tour de force that explores the luxury real estate market and the ultra-affluent audience it attracts. Features include trending casting for celebrity interviews, as well as photo shoots and influencer profiles. Readers also enjoy articles on style, business, real estate, design and travel.

A print run of 75,000 copies will be delivered directly to select multi-million dollar properties with a minimum home value between $3 million at $5 million located throughout the key Southern California communities every quarter. Controlled commercial distribution is also available through a selection of luxury hotels, partners and social events. Digital editions will be available on the Berkshire Hathaway HomeServices California Properties website (bhhscalifornia.com) and via email after the release date.

“In one short year, our partnership with HomeServices of America has exceeded all of our expectations,” said Marisa Beazel, Chairman and Publisher of Maison Havas. “The mutually successful and valued relationship has grown from the print page, to strong digital and social media tactics, to major events and even a professionally produced TV show. The opportunity to expand this valued brand campaign at Southern California is an honor for the Havas House family.”

About Berkshire Hathaway HomeServices California Properties

Founded in 1985, Berkshire Hathaway HomeServices California Properties has grown to nearly 3,000 sellers in nearly 60 offices across the Central Coast to San Diego. Its mission is to personalize and deliver a refined home buying and selling experience that is distinguished by the highest standards of integrity, expertise and sophistication. He believes that perfection is everyone’s right to pursue, achieve and experience, and is committed to the highest standards of service to bring joy and meaning to the real estate experience. The company is here to press PAUSE more often so customers can discover and cherish the moments in life that were simply meant to be. Visit bhhscalifornia.com.

About Home Services of America

HomeServices of America, through its operating companies, is the nation’s largest residential real estate company based on closed-end transactions and is the nation’s leading provider of homeownership services, including brokerage, mortgage, franchising, settlement, insurance and relocation. HomeServices of America owns the residential real estate franchise networks Berkshire Hathaway HomeServices and Real Living Real Estate. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. For more information, visit homeservices.com.

About Maison Havas

Havas House is a global personalized media, content and publishing company that creates meaningful connections between brands and consumers through innovative 360-degree marketing solutions. Situated at Miami, Florida, Havas House services include custom content, content production, integrated brand campaign development, social media, SEO/SEM, development and design of digital publishing platforms, digital editions, print magazines and marketing materials. Havas House is a division of Republica Havas Group, a global creative, media and communications company. For more information, visit havashouseinc.com.

About the Havas Group

Havas is one of the world’s largest communication groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. The mission of the Havas Group is to make a significant difference for brands, companies and people. To better anticipate the needs of its customers, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, the creative, media, health and well-being teams work together, guaranteeing agility and a fluid experience for customers. We are committed to building a diverse culture where everyone feels they belong, can be themselves, flourish and grow. The Havas group integrated Vivendi in December 2017. Further information on the Havas group is available on the company’s website: havasgroup.com.

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Victoria Verdeja
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SOURCE Maison Havas

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