GUESS heads to Granada for Fall/Winter 2022 ad campaign


LOS ANGELES–(BUSINESS WIRE)–The new GUESS Fall-Winter 2022 advertising campaign invites the brand to explore the historic streets of Granada, Spain.

The FW22 campaign is captured through the lens of fashion photographer Tatiana Gerusova, under the direction of GUESS?, Inc. Creative Director Paul Marciano. The new campaign features a hot lineup: German-born Polish model Kim Dammer, Serbian model Nina Kostić, Spanish model Lidia Santos, Italian model Mario Ermito and French model Xavier Gray.


The campaign showcases a tantalizing range of GUESS pieces, showcasing must-have accessories and refined animal and botanical prints. The collection brings a fresh, youthful breeze of contemporary color and style to gray winter days.

Against the alluring continental backdrop of the Moorish palace of the Alhambra and the old Arab quarter of Albaicín, we see the GUESS woman wrapped in ravishing, cosmopolitan looks. The collection includes striking two-piece trouser sets and alluring skirt suits, hourglass sweater dresses and shimmering pleated dresses, all paired with winter coats, cozy knits, waist belts and heeled boots. sassy tops.

The FW22 GUESS Women collection and campaign strives to present a modern yet timeless offering that embraces the feminine spirit of glamor and independence. Ranging from an assortment of warm and fuzzy color swatches including pretty pastels, bright blues and autumnal reds, to age-old neutrals, like beige, cream, brown, gray and khaki, the line offers a range of colors for all seasons. long.


From boy-casual to effortlessly smart, the GUESS man stands out in everything from leather and ever-cool denim to flashes of tie-dye and boy-next-door checks. Rounding out the collection, the line includes camouflage pants, stylish sweaters, impeccably tailored coats, down jackets and rugged parkas. With the season’s eclectic range of shoes, accessories and color tones, which range from classic blues and earthy hues to pops of yellow, peach and pastel, the collection will appeal to both the stylish man in town and to the eternal wanderer. .

“I love this collection and this place, it’s so mesmerizing,” said creative director Paul Marciano. “Granada’s mix of Baroque, Moorish and Renaissance architecture creates a truly striking contrast to the warm colors and contemporary feel of the fall-winter offering. It is a place of unique and iconic beauty, where tradition, past and present merge, an element that truly embodies the glamorous and timeless essence of GUESS.

Don’t miss the GUESS Fall-Winter 2022 advertising campaign in major international fashion and lifestyle magazines, GUESS stores and online.

About GUESS?, Inc..

Founded in 1981, GUESS began as a jeans company and has since grown successfully into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a collection of contemporary apparel, jeans, handbags, watches, eyewear, footwear and other related consumer products. To guess? the products are distributed through the brand Guess? stores as well as top department and specialty stores around the world. As of April 30, 2022, the Company directly operated 1,073 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated an additional 565 retail stores worldwide. As of April 30, 2022, the Company and its partners and distributors operated in approximately 100 countries around the world. For more information about the company, please visit


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