Report “Print Advertising Global Market Report 2022” has been added to from ResearchAndMarkets.com offer.
The global print market is expected to grow from $31.84 billion in 2021 to $31.63 billion in 2022 at a compound annual growth rate (CAGR) of -0.7%. The market is expected to reach $28.40 billion in 2026 at a CAGR of -2.7%.
The major players in the print advertising market are Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Gray global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies, and Hakuhodo.
The print advertising market includes sales of advertising services and related goods by entities (organizations, sole proprietorships and partnerships) that plan, develop, create and manage advertising and promotional activities in print media such as periodicals and printed newspapers. Only goods and services exchanged between entities or sold to final consumers are included.
The huge population that subscribes to newspapers and magazines is driving the print advertising market. According to the American Press Institute survey, the majority of newspaper subscribers also pay for a print magazine, which is one of the most popular types of publications with good reach for advertisements. According to the Audit Bureau of Circulations in November 2019, the Sun newspaper has sold around 1.2 million copies in the UK.
People of all ages read the newspapers and magazines which are the mainstay of these print advertisements, however, the majority of subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers because it gives them the leisure to read according to their time, and also they use a lot less digital apps and spend less time on gadgets. This factor is contributing to the growth of the print advertising market.
The potential for print advertising to connect to multiple generations is also a driving factor for the print advertising market. A study was conducted by Temple University and the US Postal Office of the Inspector in 2019 using methods such as eye tracking, basic biometrics and neuroimaging to test the effectiveness of print ads compared to digital ads on groups of young and old participants.
The results showed that both age groups processed physical ads faster than digital ads. This offers businesses the benefit of targeting wider generations giving their product the necessary exposure which helps in the growth of the print advertising market.
Brands have opted for long print ads, i.e. full-page, text-based communications. This is probably a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate, so demand communication that is not limited to 145 characters, a 15-second news flash, or a single powerful visual.
The print advertising market is facing stiff competition from new digital advertising mediums such as internet and mobile advertising, which is hampering the growth of the market. Companies are focusing on digital marketing mediums like social media to make ads more interactive, touching, and delivered without location constraints and with faster reach.
Main topics covered:
1. Summary
2. Characteristics of the print advertising market
3. Print Advertising Market Trends and Strategies
4. Impact of COVID-19 on print advertising
5. Print Advertising Market Size and Growth
5.1. Global historical print advertising market, 2016-2021, billion dollars
5.1.1. Market Drivers
5.1.2. Market Constraints
5.2. Global Print Advertising Forecast Market, 2021-2026F, 2031F, Billion USD
5.2.1. Market Drivers
5.2.2. Market Constraints
6. Print Advertising Market Segmentation
6.1. Global print advertising market, segmentation by type, history and forecast, 2016-2021, 2021-2026F, 2031F, billions of dollars
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Newspaper advertising
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Magazine advertising
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Posters and banners
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Others
6.2. Global print advertising market, industry segmentation, history and forecast, 2016-2021, 2021-2026F, 2031F, billion dollars
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Retail
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Electronics and Telecommunications
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Insurance and finance
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Automotive
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Others
6.3. Global print advertising market, segmentation by vendor, history and forecast, 2016-2021, 2021-2026F, 2031F, billion dollars
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Big business
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Small and medium-sized enterprise
7. Regional and Country Analysis of Print Advertising Market
7.1. Global print advertising market, split by region, historical and forecast, 2016-2021, 2021-2026F, 2031F, in USD billion
7.2. Global print advertising market, split by country, historical and forecast, 2016-2021, 2021-2026F, 2031F, in billion dollars
Companies cited
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Ogilvy and Mather
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United States
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McCann Global Group
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Publicis Group
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Dentsu
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Havas
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Global Gray
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drug 5
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BBDO
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VMLY&R
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WPP group automaton
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Omnicom Group
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Interpublic Group of Companies
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Hakuhodo
For more information about this report visit https://www.researchandmarkets.com/r/h8hdrn
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220208006023/en/
