Report “Print Advertising Distribution Global Market Report 2022” has been added to from ResearchAndMarkets.com offer.
The global print ad distribution market is expected to grow from $27.43 billion in 2021 to $29.99 billion in 2022 at a compound annual growth rate (CAGR) of 9.3%. The market is expected to reach $40.91 billion in 2026 with a CAGR of 8.1%.
The major players in the print advertisement distribution market are Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, RR Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis and Soft signage.
The print advertisement distribution market includes revenue generated from the provision of services by entities (organizations, sole proprietorships, and partnerships) involved in the distribution and delivery of advertising materials such as product samples, flyers, brochures and coupons, among others, through door-to-door. -door promotion, placement of flyers and delivery of samples in retail stores. Only goods and services exchanged between entities or sold to final consumers are included.
The main types of print advertising distribution are newspapers, magazines, posters and banners, and others (brochures, guides, business cards, leaflets). A newspaper is a monthly publication that contains written information about current events and is often typed in black ink on a white or gray background.
The various services offered include direct distribution services of advertising material, circular direct distribution services, direct distribution services of coupons, telephone directory, door-to-door distribution of advertising material, direct distribution services of flyers, direct flyer distribution services, and direct sample distribution services and are used by retail, electronics and telecommunications, insurance, finance, and others. The different business sizes include large enterprises and small and medium-sized enterprises.
An increase in customer base is expected to drive demand in the print ad distribution market. Print advertising will continue to have a strong consumer base because print advertising provides readers with reliable, high-quality content to build credibility, and advertisers can easily leverage that credibility. According to a national survey of US Internet users, approximately 82% of Americans find print ads more trustworthy than online advertising.
People of all ages read the newspapers and magazines that are the mainstay of these print ads, however, the majority of consumers are older adults and long-time readers. They find it easy to read newspapers as it gives them leisure to read according to their time, and also they use much less digital apps and spend less time on gadgets. Hence, an increasing number of consumers are expected to fuel the demand for the print advertisement distribution market.
The launch of augmented reality is gaining popularity in the print advertising distribution market. The major players operating in the industry are constantly focusing on introducing innovations and technologies to better meet the needs of the consumers. For example, in 2021, Threekit reports that with 83.1 million consumers in the United States using AR each month, AR usage is expected to reach 17% by 2022. The augmented reality trend of combining the Print and digital is a new way to connect with users.
This combination has spawned incredible campaigns that provide advertisers with new opportunities to create a virtual storefront on any print marketing medium. The best example is the Australian wine brand “19 Crimes”, whose labels are integrated with AR technology. When users scan the tag with an AR app on their phone, the tag comes to life and the person listed on the tag tells the story of 19 Crimes.
Revenue from the print advertising distribution market is expected to decline due to mass business closures that limit market growth.
Main topics covered:
1. Summary
2. Characteristics of the print advertising distribution market
3. Print Advertising Distribution Market Trends and Strategies
4. Impact of COVID-19 on Print Advertising Distribution
5. Print Advertising Distribution Market Size and Growth
5.1. Global historic print advertising distribution market, 2016-2021, $ billion
5.1.1. Market Drivers
5.1.2. Market Constraints
5.2. Global Print Advertising Distribution Forecast Market, 2021-2026F, 2031F, Billion USD
5.2.1. Market Drivers
5.2.2. Market Constraints
6. Print Advertising Distribution Market Segmentation
6.1. Global Print Ad Distribution Market, Segmentation by Type, History & Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD
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Newspapers
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Magazines
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Posters and banners
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Others (Brochures, guides, business cards, leaflets)
6.2. Global print ad distribution market, segmentation by service, history and forecast, 2016-2021, 2021-2026F, 2031F, billion dollars
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Direct distribution services of advertising material
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Circular direct delivery services
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Direct Coupon Distribution Services
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Telephone Directory
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Door-to-door distribution of advertising material
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Flyer Direct Distribution Services
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Direct flyer distribution services
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Examples of direct distribution services
6.3. Global Print Ad Distribution Market, Industry Segmentation, History & Forecast, 2016-2021, 2021-2026F, 2031F, Billion USD
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Retail
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Electronics and telecommunications
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Assurance
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Finance
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Others
7. Regional and Country Analysis of Print Advertising Distribution Market
7.1. Global print ad distribution market, split by region, historical and forecast, 2016-2021, 2021-2026F, 2031F, in USD billion
7.2. Global print ad distribution market, split by country, historical and forecast, 2016-2021, 2021-2026F, 2031F, in USD billion
Companies cited
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Canon Solutions America
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DGI United States
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Gannett Company Inc.
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Valassis
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RR Donnelley
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Axel Springer
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Pearson PLC
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Sensory interactive
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Valassis
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Flexible signage
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press company
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Bertelsmann printing group
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Transcontinental Inc.
For more information on this report visit https://www.researchandmarkets.com/r/aga3fp
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220210005604/en/
