Creative Minds: TBWA’s Loo Yong Ping is a Land Rover nerd | Advertising

0

Last name: Loo Yong Ping

Origin: Singapore

Places lived/worked: Singapore and London

Pronouns: He she

RESUME:

  • Deputy Chief Creative Officer, TBWA Singapore, 2021-present

  • Creative Director, Ogilvy Singapore, 2017-2021

  • Senior Art Director, Ogilvy Singapore, 2014-2016

  • Artistic Director, DDB Tribal Worldwide, 2013-2014

  • Independent artistic director, 2012-2013

  • Digital creation, Red Bee Media, London, 2010-2012

1. How did you become creative?

I grew up with a love for drawing and doodling. You would find me busy drawing and sketching in my notebooks, textbooks, and every scrap of paper I could get my hands on. I sat happily in a corner of the school canteen as I walked away, sometimes a small crowd would gather. I vaguely remember starting at the age of five or six when I designed my first Porsche, and the passion grew with me until my teenage years. My “portfolio” for design school was a mountain of textbooks containing my drawings, graffiti and drawings. Obviously, I wasn’t paying attention during those classes. I guess my interest in “being a creative” has always been there, and my parents encouraged me to pursue options where I could be creative.

2. What is your favorite work in your portfolio?

It’s hard to pick a favorite because I love everything I’ve done, all for a variety of reasons. Whether it’s the awards it won (Twitter) or something we pushed really hard with a difficult traditional client (Singtel), the fond memories that came from its production (The Walking Dead) or the privilege of launching an icon (Jewel Changi Airport). However, with a little care, I can always find areas to improve or dislike in my old job.

3. What is your favorite work created by someone else?

I love it for what it says and means, and what it means especially to creative people and people like us. Just really inspiring.

4. What’s the craziest thing you’ve ever done?

When I served in the military, after the lights went out, a group of us decided to strip down and “swim” in the camp water tub where everyone was drawing water for his daily shower. This might not sound too crazy, but I don’t even want to think about what would happen if we were caught.

5. What’s on your to-do list?

I’m a big Land Rover fan/nerd, and something high on my list would be to take a sabbatical and embark on a long overland adventure with my wife and two kids in our Land Rover traveling across continents . My longest overland adventure to date was 5,000km when I drove to Chiang Mai and back with a massive convoy of over 20 club Land Rovers. Overall, I love hitting the road and sharing my travel experiences on my Instagram.

6. Tell us about an artist (any medium) we’ve probably never heard of.

I can’t remember how I came across this artist on Spotify: Faux. His music is really fresh and has a unique sound and texture inspired by the Southeast Asian region.

7. What is your favorite GIF/meme and why?

I love the Batman-slapping-Robin meme. Sometimes I feel like a virtual comedic slap is the only appropriate response when people make nonsensical remarks.

8. Tell us about your tattoo(s).

The Ping in my name means peace in Chinese and I had a calligrapher write it down for me and turn it into a simple tattoo. It was an old idea I had when I was 13, and when I was living in London I decided to do it to kick off my tattoo journey to celebrate my independence. My calf tour was done to commemorate the end of my university career and the start of my advertising career. My college mate and I took turns doing ours at the same time for similar reasons. More soon.

9. Tell us about a charity or cause that you think needs more attention.

Organizations like MacMillan Cancer Support, these people are such heroes. I could never do their job and I can’t imagine the emotional roller coaster they go through.

10. Analog or digital?

I would like to say analog, nothing beats the feeling of being connected to an analog experience which tends to be more visceral. Live concerts, photographing with a camera, driving a manual car, and reading a book or print magazine.

11. Cat person or dog person?

Dogs. I had the pleasure of owning four different breeds for many years and growing up they are such special creatures. I believe all dogs go to heaven. They could hardly do anything wrong. Cats, on the other hand…

Share.

Comments are closed.