The Appalachian News-Express this month announced the promotion of Gina Ferguson to regional advertising manager.
Ferguson has worked for the Appalachian News-Express since 2009 and has worked in the advertising department since 2011.
Ferguson said she loves her job and enjoys helping businesses in her community succeed.
“Advertising is critical to growing a business,” Ferguson said. “And we want our local businesses to succeed.”
Since she began her journey with the News-Express, Ferguson said, the business has grown by leaps and bounds.
“When I started it was just Appalachian News-Express and the Mountain Bargain Hunter,” she said. “Now we’ve added Mingo Messenger, Floyd County Chronicle and Times, Paintsville Herald and Hazard Herald.” Ferguson said the company has also added several niche publications like Outdoors magazine, Everything Homes, Inspired, Regional Medical Guide and more.
Prior to her time at the Appalachian News-Express, Ferguson said, she worked as a saleswoman in Pike, Floyd, Johnson, Perry and Mingo counties. This experience has helped her build relationships with businesses across the region, helping her learn how to best help her clients.
“I got to know the people and companies we deal with in the region, it gave me a better understanding of their advertising needs and familiarity with their markets,” said Ferguson. “The relationships I’ve built with these people and the knowledge I’ve gained over the years will carry over into the role and help me better support our sales team in taking care of our customers.”
Responsibilities in his new role include: Leading marketing efforts at Appalachian Newspapers Inc., developing and delivering marketing plans and sales promotions and overseeing salespeople to ensure they have the tools they need to assist clients with marketing needs.
She will also work alongside Regional Digital Advertising Manager Brian Conn to integrate more digital content into publications and niche products.
Ferguson expressed his gratitude to his sales team.
“I couldn’t ask for a better sales team,” she said. “I’ve worked alongside these people for years and they’re some of the best at what they do.”
Ferguson said she’s thrilled with her new position at Appalachian News-Express and she can’t wait to see where this journey takes her.
“I’m very excited about this new role,” she said. “And to help Appalachian newspapers and all of our local businesses reach new heights.”
Appalachian Newspapers publisher Jeff Vanderbeck said Ferguson was the right choice to replace Danny Coleman, who served as regional advertising manager until his death in June.
“Gina is an integral part of Appalachian Logs and will help lead the business into the future as we seek success and lead our customers to success in the process,” he said. “She really understands how to give businesses the tools they need to market themselves to the communities we serve and beyond.”
Ferguson, he said, will work with the rest of the Appalachian newspaper publicity team to share his knowledge and expertise.
To reach Ferguson, call (606) 437-4054 or (606) 424-8033 or email firstname.lastname@example.org.