Addy Indy scoops up advertising awards


A CONTINGENT OF Addison Independent staff celebrated the publication’s numerous awards at the Advertising Awards ceremony in Boston last Friday night. Seen here, left to right, front row, Christy Lynn, Elsie Lynn Parini and Angelo Lynn; back row, Sadie Messenger, Christopher Ross, Jenna Hunsinger and John McCright.

BOSTON—The Addison County Independent The Advertising Department won honors for Advertising Excellence among New England’s largest non-daily newspapers at the New England Newspaper Press Association’s (NENPA) annual conference held in Boston the weekend -end last. Along with five other first-place awards and three second-place awards in advertising, the Independent won the first award for general excellence in advertising.

NENPA represents more than 400 newspapers in the six-state area, from major daily newspapers in Massachusetts, Rhode Island and Connecticutt to smaller newspapers in Maine, New Hampshire and Vermont.

“We are thrilled to be named best in class for excellence in advertising,” said advertising manager Christy Lynn. “We work hard all year to create the best possible marketing campaigns for our clients, and it’s great to see this work honored by professional judges and our peers. We have a great sales team and work with very talented colleagues in our graphics department to create targeted campaigns that work for businesses in the area.

the Independent won a total of 21 awards, in advertising and news coverage, with six top awards in advertising and five top awards in news coverage. Its sister publication in Killington, Mountain timewon four awards, including a first place in a niche publication for its annual mountain biking publication, Grab.

Vermont Ski + Ride Magazine and Vermont Sportstwo regional magazines distributed throughout New England and published by Addison Press, won five awards, including the first as Best New England Niche Publication for Vermont Skiing and Hiking Magazine.

“We’re always thrilled to be honored with awards,” editor Angelo Lynn said of the more than 30 awards won by the small group of publications, “but even more important is the feedback we receive from our readers and the merchants we work with week after week.We continue to work hard to produce products – newspapers and magazines – that not only inform our readers, but do so in a compelling way – while working to make our communities and our democracy stronger.

the Addison Independent, The journalist (which covers Brandon, Pittsford, Proctor and West Rutland), Vermont Ski + Ride Magazine and Vermont Sports are all published by Addison Press Inc. in Middlebury.

The prizes awarded to the group were as follows:


  • First place, advertiser campaign, a series of themed adverts for Bradford Kitchen & Bath; Judges’ Comment: “Animated and engaging campaign using great lifestyle imagery to highlight the use of kitchen cabinet products. Really nice!” The prize was awarded to Christy Lynn and graphic designer Elsie Lynn Parini.
  • First, health announcement, for a full page on the COVID guide for UVMHC Porter Hospital; Judge’s comment: “Well-designed ad, effective layout with important information.” The award was presented to Christy Lynn and staff.
  • First, Best Holiday Announcement, Middlebury Discount Beverage, judge’s comment: “The whole ad is a coupon offer. Well designed, good typography, clear message to the consumer. Winner!” The award went to Christy Lynn and staff. Second place in this category also went to the Addison Independent for his advertisement for United Way of Addison County; Judge’s comment: “Strong central image. Great title. Happy announcement!”
  • First, Best Integrated Campaign for an announcer, for Opera Company of Middlebury, Candide; judge’s comment: “Amusing. Excellent image and image usage in all ad formats. The award was presented to Christy Lynn and Elsie Lynn Parini.
  • First, local display, color, Marquis Theatre; awarded to, Christy Lynn and her staff; Judge’s comment: “The dynamic central image makes this ad a success. Good character design too.
  • First, the general excellence of advertising, Addison County Independent for large non-daily newspapers with more than 6,000 copies.
  • Second Place, Excellence in Revenue Collaboration and Partnerships for the journal’s COVID resource guide; judge’s comment: “The strong partnership with the local hospital, public schools and college has made this resource guide possible. The shared resources and costs to educate and prepare community members makes this a huge win for all. »
  • Second, local display, black and white for Middlelbury Frameshop & Gallery, Christy Lynn and her staff.
  • Second, local online advertising for Frog Hollow by Sydney Starkman and Sarah Pope; Judge’s comment: “The cropped image of Santa Claus enhances the readability of this well-done web ad.”
  • First place, real estate display adThe Mountain Times, awarded to Krista Johnston.


  • First, excellence in newsroom collaboration and partnerships; awarded to students of John McCright, Lindsay Repka and Middlebury College, on a COVID series and a cancer series; Judge’s comment: “Congratulations to the Addison County Independent for creating a successful partnership with biochemistry students to educate their readers about COVID. Extending this relationship to other health issues, like the Cancer series, is genius.
  • First, multimedia coverageJohn McCright, students Lindsay Repka and Middlebury, Covid and Community.
  • First, political columnist, Eric Davis of the Addison Independent, combined class of weeklies and dailies; judge’s comment: “There is nothing like clear and precise explanations that inform the reader to constitute a solid bi-weekly column. Clearly, I want the teacher to give me weekly lessons. Political columnists can be predictable in right-wing or left-wing prose. Or they can educate the reader to become better citizens. This column is the last and is truly a pleasure to read.
  • First, Sports Action PhotoSteve James, Eagle softball.
  • First, the history of sportAndy Kirkaldy, for his article on “The Gritty Eagles win their shootout hat-trick”.
  • First, The Mountain Times, Covid Guides; awarded to Polly Lynn and Jay Mikula; Judges’ comment: “Congratulations to The Mountain Times for this indispensable guide to educating the public! The design is attractive (even fun) and the information is relevant and presented clearly.
  • Second, presentation video, award to Megan James of Addison Independent, for “The CocoaPort”. Judge’s comment: “Creative and heartwarming – showed the enduring human spirit while on vacation during COVID.”
  • Second, coverage of local electionsAddison Independent Local Voter Guide and Results Coverage.
  • Second Outstanding NewsletterMegan James and the Addison Independent staff for MiniBury – it was in a combined category with the Berkshire Eagle in first and VtDigger in third.
  • Third, personality photoSteve James of the Addison Independent, Dunmore Lake Ice Fishing Derby.
  • Third, editorial pageAddison Independent.


  • Premier, Vermont Ski + Ride Magazine, Best Niche Publication; awarded to Lisa Lynn, Angelo Lynn, David Pollard (designer); Judge’s Comment: “Excellent niche publication – outstanding photography and editorial content.” In that same category, runner-up was Vermont Sports (tied with Nantucket Magazine), featuring Lisa and Angelo Lynn and designer Shawn Braley; judge’s comment: “This publication knows its audience and serves it well!” It’s a must-read for athletes living in or visiting Vermont.
  • First homepage (cover), Vermont Ski + Ride, awarded to David Pollard, Lisa Lynn (in competition with Boston Business Journal, 2nd; Providence (RI) Business News, 3rd.)
  • Second, Overall design and presentation of a niche product, Vermont Ski + Ride, awarded to David Pollard; Third place went to The Mountain Times, Polly Lynn, Krista Johnston for their mountain biking publication, Grab. (Stowe Magazine took the first, a Vermont sweep.)
  • Third, General Excellence, Vermont Ski+Ride Magazine. First place was awarded to the Boston Business Journal, second to Providence Business News.

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